Dometic Group
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DOMETIC MARINE TARGETS ONLINE MARKETPLACE WITH LAUNCH OF NEW VIDEO CLIPS
by Louise Bennett ( louise.bennett@saltwatercoms.com ) 21/06/2010  [International] Dometic Marine, the world-leading supplier of marine air conditioning and sanitation equipment, has launched a new series of online videos to provide boaters with fast and convenient access to its latest product information and technical advice. The company launched the new videos in recognition of the increasing importance of social media as a vital tool for reaching target audiences directly. The new online videos complement Dometic Marine’s traditional, printed promotional material as well as its existing marketing activity, including the company’s attendance of trade and consumer shows. Three video categories have been launched. ‘Marine Product Introductions’ offer viewers a short overview of new technology. ‘Expert’s Corner’ features face-to-face interviews on how products work with mini-installation guides presented by Dometic Engineers & Experts. ‘Tech Tips’ provide support and advice on topics such as ‘Do’s & Don’ts’ and product maintenance. “We recognise that today’s buyer is looking for snapshot information and video is an effective tool for delivering information and engaging customers. We’ve developed short, easy-to-watch and informative videos that enable customers and other interested parties to quickly access product information as well as tap into our expertise and knowledge without spending a lot of time searching or reading. In addition, the online videos let viewers see the faces of our highly experienced engineers and technical teams, all at the click of a button,” comments Doug Curtis, Director of Marketing, Dometic Marine. The growth in popularity of social media websites such as ‘YouTube’ and ‘Twitter’ has changed the way consumers look for and wish to receive information. This trend has been acknowledged by successful businesses globally, with 50% of the Global Fortune 100 companies using YouTube as a platform for communicating with their target audiences and 20% of the companies using all four social media platforms, Twitter, Facebook, YouTube and Corporate blogging(1). All of Dometic Marine’s videos can be viewed at www.dometic.com/videos. Dometic Marine’s online videos include: Marine Product Introductions - New 2010 Product Showcase - Breathe Easy Air Purifier Portable - Emerald Split Air Conditioning System - MasterFlush(TM) toilet macerating technology - VacuFlush® toilet technology - Turbo Air Conditioner - WhisperCool Air Handlers - Eskimo Ice Fishbox Ice Systems - Elite Network Controls - Superyacht HVAC Solutions - Commercial Marine HVAC Solutions Expert’s Corner - Breathe Easy Ductable Tube – ‘How it Works’ interview with Bill Liptak, Product Engineer, Dometic Marine. - SmartStart(TM) Control – ‘How it Works’ interview with Matteo Giovanetti, Director of Technology, Dometic Marine. - DHT-L Series Holding Tanks -Turnkey Sanitation System, with Jim Kerrigan, VP US OEM Sales, Dometic Marine - How To Install Your Turbo Air Conditioner - How To Install a SmartStart(TM) - How To Install a Breathe Easy Ductable Tube Tech Tips - Maintenance - Condensate Drainage - Maintenance – Air Filter - Q-Logic Compressor Start Delay - Q-Logic Factory Reset - Q-Logic High Pressure Fault - Q-Logic High Pressure Fault 2 - Q-Logic Lock Out Mode - Q-Logic Sleep Mode - Q-Logic Temperature and Fan Controls - Q-Logic Temperature Sensor Fault Dometic Marine will continue to introduce new videos to its website throughout 2010. For further information please visit www.dometic.com/videos. Ends/ Date: June 2010 (1) Based on report issued Feb 2010 by Burson-Marsteller on how Global Fortune 100 companies are using social media. Also see http://www.freshnetworks.com/blog/2010/02/how-the-global-fortune-100-are-using-social-media-some-statistics/ For further information please contact: Doug Curtis, Director of Marketing Dometic Tel: +1 954 633 3110 E: doug.curtis@dometicusa.com www.dometic.com/marine Georgina Bartlett or Louise Bennett Saltwater Tel: +44 (0)1202 669244 E: george.bartlett@saltwatercoms.com www.saltwaterpr.com Notes For Editors ABOUT DOMETIC MARINE Dometic Marine, a division of the Dometic Group, is the world’s largest supplier of innovative and technologically advanced comfort systems and equipment for yachts and pleasure boats and a major supplier of HVAC and sanitation systems to the commercial, workboat and military markets. A specialist supplier to OEM, refit and repair and aftermarkets, Dometic Marine has an unmatched support network of company-owned offices located in 12 strategic regions across the globe supported by numerous marine R&D facilities and factories. The products are further supported in the field by factory-authorized distributors, dealers and service engineers offering a global presence in over 100 countries worldwide. Leisure boats from 20 feet to mega-yachts are users of the company’s premium brands which include Condaria, Cruisair, Dometic, Marine Air, SeaLand and WAECO. Their extensive product range includes marine air conditioning and sanitation systems, refrigerators, stoves, battery chargers and other equipment for the leisure market. Dometic’s commercial HVAC systems can be fitted to the broadest range of commercial vessels and conform to NMMA and ASHRAE standards; the company is ISO 9001:2008 certified. ABOUT DOMETIC GROUP Dometic Group is a customer-driven, world-leading provider of leisure products for the RV, automotive, truck and marine markets. The company supplies the industry and aftermarket with a complete range of air conditioners, refrigerators, awnings, cookers, sanitation systems, lighting, mobile power equipment, comfort and safety solutions, windows, doors and other equipment that make life more comfortable away from home. Dometic Group supplies a wide range of workshop equipment for service and maintenance of built-in air conditioners. Dometic Group also provides specially designed refrigerators for hotel rooms, offices, wine storage and transport and storage of medical products. Dometic products are sold in almost 100 countries and are produced mainly in wholly owned production facilities around the world. Ends
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